Ms Rowena Coe

Home » Staffs » Ms Rowena Coe

Position: Director

R Coe

Rowena Coe is Managing Director of Marketing Strategy Limited, a leading Market Research company she established in Jamaica, 25 years ago. Rowena has led a dynamic team of researchers that have helped to supply the boardrooms of most of Jamaica’s leading companies with market insight to inform their strategic decisions. Under Rowena’s leadership, the company has expanded its reach to multinationals with interests all over the Caribbean region, covering hundreds of projects in a wide variety of industry sectors.

Rowena has a Master’s in Business Administration from London Business School and a Bachelor’s degree in Economics from Boston University and keeps abreast of current trends in the Market Research industry through participation in courses and conferences hosted by the Burke Institute, and the Market Research Association. Rowena is also a member of the American Marketing Association.Rowena sits on the board of Fleetwood Jamaica Limited as a Non-Executive Director, and is actively involved in the Jamaica Chess Federation, having served on the Council for a number of years, and currently serves on the Public Relations and Publications Committees. She is also a trainer and adviser with the Honey Bun Foundation, helping MSME’s to grow their businesses. Rowena is a mother of one son, and enjoys cooking, golf and travel. Rowena is also the author of a children’s book and hopes someday to write a few more.

Skip to content